In France, podcasting is far more than a passing trend. By 2025, it has become an essential media format, especially among younger and active audiences. Here are the most striking findings from the ACPM – CSA study published in March 2025, along with insights to help you understand the real potential of this booming format.

1. 44% of French people listen to podcasts regularly

Nearly half of French adults are now loyal podcast listeners, with over 60% tuning in at least once a week. Among those under 35, that percentage is even higher.

2. 3.4 podcasts listened to on average per person

Podcast consumption is both regular and diverse. The number jumps to 3.9 among 18–34-year-olds, and up to 4.6 for the most connected users. Younger audiences are hungry for new content: 56% say they regularly discover new podcasts.

3. 37% of under-35s access radio content only through podcasts

Podcasting has become the main gateway to radio for younger generations. This stat highlights how they are redefining their relationship with traditional media.

4. 53% of podcasts listened to are under 15 minutes long

Short formats are now the standard. They’re perfect for mobile use, fragmented listening, and daily activities: cleaning, commuting, cooking, or shopping. And above all, they’re ideal for solo listening—87% of people listen to podcasts alone.

5. 76% of French people believe podcasts are good for a brand’s image

Podcasts are more than just entertainment or information; they are a powerful branding tool. They help brands build trust, proximity, and credibility. In fact, 54% of listeners say a podcast has helped them discover or better understand a brand.

What to Keep in Mind

• Podcasting is a powerful and valued channel for engagement.
• It reaches a young, hyperconnected, curious, and active audience.
• The potential is huge: 33% of listeners plan to increase their podcast consumption in the coming months.

Ready to launch yours?

At Yello Agency, I help you create a podcast that reflects your brand: short, effective, engaging, and tailored. With over 20 years of experience in the media industry, my goal is simple: to make you stand out.

Your first meeting is free. Let’s talk!