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In France, podcasting is far more than a passing trend. By 2025, it has become an essential media format, especially among younger and active audiences. Here are the most striking findings from the...

Radio advertising has always been a challenge. And in 2025, more than ever, the golden rule is clear: as little as possible! We live in an era where listeners are used to ad-free platforms and ad...

In the world of personal branding, every speech is a unique opportunity to leave a lasting impression. Whether on the radio, in public, or in a professional conversation, the way you express...

In France, we are currently celebrating the 100th anniversary of the first radio broadcasts from the Eiffel Tower and the 40th anniversary of the first FM radio stations.  What a story! We have all...

It's been 29 years since Disneyland Paris opened in France. But Disney is obviously even more present in our daily lives and always has been! Who doesn't have a memory linked to Disney?Who has never...

Since 1997 and despite the refusal of 12 publishing houses to publish it, we know the magical universe of JK Rowling. More than 500 million copies of the 7 novels sold, more than 8 billion dollars...

It's been a few months now since your new morning has started. The firsts results are here, more or less good depending on the economic situation and the quality of your morning. To develop or...

Every year, the same thing! Do you know these sentences? "What are we doing for Christmas?""Do you have christmas jingles? Do we add bells?""Do we play Christmas songs? Mariah Carey, is that...

The pandemic has created the biggest economic crisis of our time. Of course, radio has not been spared, even though the advertising market has recovered faster than the television sector, for...

With the pandemic, I've been hearing that question a lot lately.For me, the answer is simple: yes!But by doing what? That's what we're going to talk about here. At exceptional times, exceptional...

That's the question I'm regularly asked... And my answer is immediate: YES of course! But under certain conditions! When it was created at the beginning of the 20th century, radio was quite...

I am regularly asked about what type of morning’s orientation is best for a musical station?Almost every time, I recommend entertainment rather than news, practical service or 100% music. I'll...

There are hundreds of good radio shows in the world, but amazing radio shows are extremely rare! Here are 3 differences between a good and an amazing radio morning show! What do you prefer? The...

ReactivityAmusementDecisionInnovationObsession Everything is there: these 5 words sum up perfectly what radio should be in today's world, to remain competitive and touch listeners. Reactivity:...

The hosts are not just present to announce music or read papers. At every moment, they must manage the clock, give the rhythm of the show, be entertaining, make the listener love to them. To have...

A few years ago, most of the programs directors asked their hosts not to talk about them, in order to avoid fleeing the listeners. Some even asked the hosts to be as smooth as possible. I never had...

The obvious and primary goal is of course to win in the ratings ! The morning consultant brings the 5 levers necessary for this progression. 1- Enjoy an outside ear The morning consultant knows...