The morning consultant brings the 5 levers necessary for this progression.
1- Enjoy an outside ear
The morning consultant knows perfectly all the markets and what works everywhere in the world. He has no affect with the team in place and listens to the show the 1st time as a classical listener. This makes it possible to consolidate the bases and to identify quickly the axes of evolution. He use concrete tools for these plays, these tips and is present regularly to ensure their application.
2- Renew the way of working
Teams that have been in place for a few years sometimes have a tendency to get stuck in a work routine. The consultant allows them to break these habits and to challenge again the creation and construction of the show. Each broadcast must be lived with as much intensity as a first. We live in a world that evolves quickly, we must regularly change our working methods.
3- Create new benchmarks and adapt the clock
With a precise definition of the target, the consultant sets up benchmarks adapted to the radio. These appointments are up-to-date, current and aimed directly at listeners. A new clock also allows to pace the show and adapt it to the current mood of our society. The consultant also brings all his creativity to the construction of the show.
4- Create event for the show
Once the codes are identified and recognized by the listeners, we need to break them to surprise those who are listening. The consultant brings his creative ideas, different and creates brainstorming for these events. These will be a strong lever to develop the affect and closeness between radio teams and listeners.
5- Develop marketing and adapt it to our times
The marketing is too often outdated, whether in the interventions, in the clothing or in communication and the social networks. The more naturally marketing happens, the more it will be strong and impacting for listeners.
The “conventional” radio mechanics are also too often “old-fashioned” and can be modernized and adapted to our times very quickly.
The Morning consultant develops these 5 points with the teams. Its decline on the issue also brings them a very strong expertise to better target, better market, better events, to win loyalty and win new listeners.
