by Vincent Soulet | May 20, 2026 | Uncategorized
Producing content has become a strategic challenge: today, it’s impossible to exist without it. Whether you’re a radio station, a media company, a brand, or a creator, editorial production is now at the core of visibility. Publishing is no longer enough. You need to...
by Vincent Soulet | May 6, 2026 | Uncategorized
“You’re not a sports media outlet? That’s exactly why you should be talking about sports.” I hear this all the time:“Sports are for specialized media.” That’s wrong. Completely wrong.And this belief is costing you reach, engagement, and valuable opportunities to...
by Vincent Soulet | Mar 2, 2026 | Uncategorized
Q4 2025 figures mark a historic turning point for the audio industry. For the first time, the market share of podcasts for spoken-word audio content has surpassed that of AM/FM radio in the United States. A structural shift in ten years Podcasts: 40% of daily...
by Vincent Soulet | Feb 26, 2026 | Uncategorized
Agencies have never produced so much content.Editorial calendars are full. Strategies are defined. Campaigns are planned weeks — sometimes months — in advance. Everything seems under control. But in a world driven by algorithms and immediacy, one question matters: Are...
by Vincent Soulet | Mar 30, 2025 | Uncategorized
In France, podcasting is far more than a passing trend. By 2025, it has become an essential media format, especially among younger and active audiences. Here are the most striking findings from the ACPM – CSA study published in March 2025, along with insights to...
