by Vincent Soulet | Mar 2, 2026 | Uncategorized
Q4 2025 figures mark a historic turning point for the audio industry. For the first time, the market share of podcasts for spoken-word audio content has surpassed that of AM/FM radio in the United States. A structural shift in ten years Podcasts: 40% of daily...
by Vincent Soulet | Feb 26, 2026 | Uncategorized
Agencies have never produced so much content.Editorial calendars are full. Strategies are defined. Campaigns are planned weeks — sometimes months — in advance. Everything seems under control. But in a world driven by algorithms and immediacy, one question matters: Are...
by heryen | Feb 16, 2026 | Uncategorized
Anyone can post for the sake of posting. But grabbing attention by staying in sync with what’s happening right now—that’s what makes the difference. With Click & Content, that’s exactly what I deliver: daily topics that resonate with your community, at the right...
by Vincent Soulet | Mar 30, 2025 | Uncategorized
In France, podcasting is far more than a passing trend. By 2025, it has become an essential media format, especially among younger and active audiences. Here are the most striking findings from the ACPM – CSA study published in March 2025, along with insights to...
by Vincent Soulet | Mar 25, 2025 | Uncategorized
Radio advertising has always been a challenge. And in 2025, more than ever, the golden rule is clear: as little as possible! We live in an era where listeners are used to ad-free platforms and ad blockers. Tolerance for commercials is no longer what it used to be, and...
by Vincent Soulet | Mar 18, 2025 | Uncategorized
In the world of personal branding, every speech is a unique opportunity to leave a lasting impression. Whether on the radio, in public, or in a professional conversation, the way you express yourself can make all the difference. With over 20 years of experience in...
